With the growing demand of adventure, wildlife, pilgrimage, and eco-tourism, the accommodation needs of the tourists are now shifting towards forest edges, riverbanks, nearby waterfalls, and on the trails of tribal hamlets. Caravan tourism can meet such tourists’ demands at places where permanent constructions are not feasible or permissible. With caravan tourism, the tourists can enjoy their journey without relying on hotels or motels and stay where no such facilities are available. It’s been observed that the caravanning is fast gaining popularity and becoming an important leisure activity across the world.
Meghalaya has immense potential to become one of the most preferred tourist destinations for caravan tourism. The state is graced with gift of nature, endowed with magnificent landscapes, cascading waterfalls, deep gorges, diverse flora and fauna, and crystal-clear water bodies. Encouraging sustainable tourism without affecting the fragile nature of the tourist sites will ensure that the ecological balances are not disturbed or degraded in any way. Promotion of caravan tourism is another such step by the government towards environmental stability and long-term economic benefits.
To cope with the rising demand and transition in tourist preferences, especially in the post-pandemic era, Government of Meghalaya has planned to introduce motorcaravans in the state. Tourists can have a once in a lifetime experience which is closest to nature, luxurious and involves minimum human contact by promising the visitors a safe escapade.
In this regard, ‘Motorhome Meghalaya Scheme’ has been launched to invite applications from entrepreneurs to buy rigid caravans, also known as motor homes or campervans or motorcaravans. Through this scheme, 50% financial aid on the project cost will be provided in the form of upfront payment towards capital support and EMI c0-paymnet as operational support.
Entrepreneurs with experience in the tourism sector are invited to submit their applications based on the eligibility criteria mentioned in the document. motorcaravans.
Objectives of the scheme
- Economic growth of the state:
The scheme is envisaged to bring economic growth to the state through encouraging youths to engage in economic generation activities in tourism and other sectors which are indirectly connected to tourism such as agriculture, handicrafts, food and hospitality industry etc. Tourism brings revenue to the state through spendings by tourists on food, accommodation, transportation and buying locally produced products as souvenirs etc.
- Increase entrepreneurship:
Along with the entrepreneurship being promoted in tourism transportation sector through the scheme, overall development of the sector will encourage small businesses such as restaurants, souvenir shops and entertainment.
- Increase potential of the state as top tourist destination
The scheme is aimed to enhance the attractiveness and potential of the state as a preferred tourist destination and put Meghalaya on the tourist Map of the World
- Promote alternative tourism
Motorcaravans will provide visitors with a customizable, luxurious, private, and safe travel experience, as well as to showcase the unique ecology and culture of Meghalaya to the visitors.
- Promote sustainable tourism
To reduce the excessive concentration of tourists at a place in the state and thereby reduce unsustainable tourism
- Training to the operators
Through this scheme, the operators will be provided with customer service skills which will include communication skills, industry knowledge, conflict resolution and basic first aid.
- Create livelihood opportunities.
Boosting tourism in the state will create jobs in variety of sectors such as hospitality, transportation, restaurants, and entertainment. This can reduce unemployment and stimulate local economics.
50% financial aid on the total project cost and maximum up to 25 Lakhs to selected entrepreneurs involved in the tourism sector and additional support such as trainings to the operator. The project cost includes cost of the vehicle and cost of building a caravan from a recognized and certified caravan maker/manufacturer in India.
Who can apply?
- Individual entrepreneurs from Meghalaya
- Any registered entities from Meghalaya such as tour operators/travel agents/tourist transport operators etc. registered as well as recognized with Department of Tourism, Government of Meghalaya.
- Any unregistered but recognized entities from Meghalaya such as SHGs, Village Organizations, traditional institutions etc. involved with tourism sector.
Note: Applications from following shall not be ordinarily considered.
- Pressure groups and organizations that are primarily political in nature
- Government employees (currently employed or retired and drawing pension) and their dependents.
Nodal Department for the CM- ELEVATE
Planning, Investment Promotion & Sustainable Development Department
Nodal Department for the scheme
Government of Meghalaya
Partner banks for credit support
- Meghalaya Rural Bank (MRB)
- State Bank of India (SBI)