Meghalaya Sports & Wellness Centre Scheme

PRIME Fitness and Wellness Scheme is a component under the Chief Minister’s ELEVATE program launched by the Government of Meghalaya which aims to employ, engage and empower the youth of Meghalaya by promoting entrepreneurship and by providing easy access to credit through onboarding of various banks as financial partners of the program. To minimize the risk associated with credit flow, the Government is providing front end subsidy in the form of down payment and backend subsidy in the form of EMI co-payment (optional for some schemes).

Through this program, the entrepreneurs including individuals, collectives, villages organizations, various business entities and traditional institutions etc. will have easy access to various schemes on a single online portal. The program encompasses a number of sectors such as agriculture, horticulture, veterinary and animal husbandry, tourism, entertainment, sports, wellness and any business venture of economic interest for the people of the state.

Scheme Details


Nestled within Meghalaya’s rich cultural heritage and nurtured by a growing pool of talented individuals, the region has recently witnessed the emergence of prominent sports personalities. However, in comparison to other states across the country, the state’s sports achievements appear relatively modest. Even when compared to neighbouring northeastern states that share similar physical attributes, Meghalaya falls short in producing notable sports talents. This disparity calls for focused attention and concerted efforts to unlock the true sporting potential of the state.

Sports centers serve multiple purposes. They provide a space where people choose to attain fitness, engage in healthy activities, and be involved in productive endeavours. Moreover, sports centers also play a role in actively engaging the youth, thereby guiding them towards positive and socially beneficial activities. Recognizing the societal benefits, the government understands that these centers would contribute positively to society as a whole.

To address these concerns and invigorate the sports landscape of Meghalaya, the critical need for well-established and efficiently run facilities is acknowledged. These establishments should serve as centers for sporting excellence, providing institutions that enable youth to channel their energy into this field. By creating platforms for potential sportsmen to grow and develop their skills, regular sporting activities can also be conducted at both local and national levels, allowing participants to showcase their abilities.

With respect to the above, the government is launching the “Fitness and Wellness Scheme”, a credit linked scheme aimed at providing entertainment to the citizens and promoting establishment of sporting units in the state. The selected applicants will receive financial aid to establish Sporting Facilities which may include “value additions” but not limited to gyms, swimming pools etc. 

  • Fostering sports development in the state through training:

The objective is to promote sports development within the state by providing comprehensive training programs and resources to athletes of all levels.

  • Providing a space for engaging the youth:

The intention is to create a vibrant and inclusive space that actively engages young individuals in sports and recreational activities, fostering a healthy and active lifestyle.

  • Offering a platform for people to showcase their skills:

These facilities will serve as a platform for individuals to display their talents and skills, encouraging a sense of achievement and recognition within the community.

  • Serving as a venue for hosting local and national events:

The aspiration is to become a premier venue for hosting a wide range of local and national sports and cultural events, enhancing the region’s visibility and prestige.

  • 20 sporting facilities to be established in the state:

The plan is to establish a network of 20 modern sporting facilities across the state, providing accessibility and opportunities for sports enthusiasts.

  • Improved economic activity through employment in the area:

By creating jobs and generating economic activity related to sports and event management, this initiative aims to contribute to the economic growth and prosperity of the region.

  • Event hosting for local and national events:

These facilities will be equipped to host a diverse array of events, from community gatherings to nationally significant competitions, catering to a wide audience and fostering a sense of unity and pride.

SchemeProviding financial aid to 20 entrepreneurs from across the state to build sporting facilities in their major economic hubs.
Who can apply?

1.    Individuals from Meghalaya

2.    Registered firms in Meghalaya only companies (such as Pvt Ltd, LLP, Sole Proprietorship etc, organisations “for profit”. However, NGOs, SHGs, Societies may not be eligible based on their constitution)

(In case applicants wish to apply and require assistance in registering their firms, PRIME can provide the necessary support)

Total number of sporing facilitiesTwenty (20) numbers minimum to one in each district first.
Launched ByPromotion and Incubation of Market Driven Enterprises (PRIME)
Nodal DepartmentPlanning Department
Implementing DepartmentMeghalaya Basin Management Agency (MBMA)


The eligibility criteria are designed to ensure that the selected applicants are residents of Meghalaya, possess relevant experience, have secured appropriate land arrangements, demonstrate commitment through contributing shares and are contributing to job creation.

  1. Residency requirement: All partners involved in the proposal must be residents of the state of Meghalaya. Valid identification documents demonstrating residency will be required as part of the application
  2. Experience requirement: Applicants must provide proof of relevant experience in the field related to the proposed project. Fresh applicants without demonstrated experience may not be considered. Experience can be substantiated through past projects, portfolios, certifications, or testimonials.
  3. Land Ownership or Lease requirement: The proposal must include proof of land ownership or a valid lease agreement for the proposed establishment. If the land is owned, documentation demonstrating ownership will need to be provided. If the land is leased, a valid lease agreement with the necessary tenure must be submitted. Such as Registered land, Bank statements, any uncleared loans, Criminal cases police verification, Name of the proposed place
  4. Contributing Share: Applicants must demonstrate their commitment to the project by providing proof of the required contributing share. This can include financial contributions, resources, or any other form of investment outlined. The evidence of the contributing share should be clearly presented in the application.
  5. Employment requirement: The proposed establishment must commit to employing locals in accordance with the funds they have received and the kind of unit they are running. This criterion aims to promote job creation and contribute to local employment opportunities. Proof of employment needs to be provided.
  6. Disqualification: Applications from individuals with any political affiliations, central and state government employees, permanent employees of PSUs and immediate family members of such individuals *, retired individuals who are drawing pension will not be entertained.


     Applications shall not be ordinarily considered for the following:

  1. Following individuals (currently employed as full-fledged or contractual, or retired and drawing pension) and their Immediate family members which includes spouse, parents, and children up to the age of 30
    1. state and central Government employees 
    2. employees of public sector undertakings, subsidiaries of public sector undertakings and divisions of public sector undertakings etc.
    3. any individual whose job is concerned with politics such MLAs, MLCs, MPs etc. or seeking to hold a similar position in government
    4. registered class-1 contractors
    5. consultants who are currently engaged with state or central government
  2. Only one member from a family is eligible for the scheme.
  3. Pressure groups and organizations that are primarily political in nature


Immediate family members include non-married children of such people, non-married individuals whose siblings are having such professions, spouse of someone who is in that profession, parents of such people in those professions.


Application Process

Submission Requirements

The proposal should substantially outline the intended plans of the entrepreneur following the following structure:

  1. Executive Summary (1-2 pages): Provide a concise summary of the project, highlighting the key activities and objectives.
  2. Profile of applicant(s) (1-2 pages): Outline the background of the applicants, including their relevant experience, previous ventures, training, certifications, and any other pertinent information.
  3. Facilities to be provided & Physical Setup (3-5 pages): Describe the plans for setting up the wellness, cultural, and entertainment centres, including the preferred locations, equipment required (with quotations and drawings), and any necessary documents such as No Objection Certificates (NOCs) from relevant authorities.
  4. Financials (2-4 pages): Present the budget for the project, including the estimated financial requirements, revenue models and any other financial considerations.
  5. Timelines (1-2 pages): Specify the proposed duration of the project along with major milestones, such as the start date, completion date, and significant stages or phases.
  6. Documentation (1-3 pages): In this section, you can request any additional supporting documents that may be relevant to evaluating the proposals.
  7. Any certificates or proof of past activities may be submitted in the annexure of the proposal.

Please note that these page lengths are approximate and can be adjusted based on the level of detail you wish to include in each section. It is essential to provide enough information to evaluate the proposals effectively while ensuring the RFP remains concise and focused.

Financing Plan

Financing Partners
  1. The Meghalaya Co-Operative Apex Bank Ltd (MCAB)
  2. State Bank of India (SBI)
  3. HDFC Bank
  4. The Shillong Co-operative Urban Bank Ltd

Loan amount, loan-term, and repayment schedule

  1. The bank will sanction a maximum of 70% of the total project cost as loan or lesser if the applicant requests so.
  2. Total loan term will be for 15 years
  3. Repayment of the loan through EMI will start after 18 months of moratorium period. Total EMI months will be 162 months.

Annual rate of interest
  1. Annual rate of interest: as per decided by the bank
  2. Annual rate of interest will be fixed/floating for the loan term as per decided by the bank

Quantum and Nature of Financial Assistance:
  1. A maximum project cost estimated is ₹ 3 Cr (Rupees Three Crores).
  2. The financial aid will be provided by the Government of Meghalaya as grant subsidy for the project will be as follows:
    • Up font subsidy will be up to the tune of 25% of the total project cost or 37.5 lakhs whichever is less (for the top 5 promising entrepreneurs a upfront subsidy of 75 lakhs or 25% of the project cost whichever is lesser will be awarded), 5% would be own contribution and the remaining 70% must be contributed via bank loans or own contribution (for the selected top 5 entrepreneurs the maximum loan component will be ₹ 2.1 Cr, and the remaining 15 selected entrepreneurs maximum loan amount of ₹ 1.05 lakhs will be allowed). For further clarity refer to the following table
    • a maximum backend support of 10% of the project cost would be provided to a maximum of Rs 25 lakhs (Rupees Twenty Five Lakhs) for the top 5 promising entrepreneurs and a maximum of 10% of the project cost or Rs. 12.5 lakhs (Rupees Twelve Lakhs Fifty Thousand)
 Top 5 most promising applicantsRemaining 15 applicants
Maximum Project Cost₹3,00,00,000.00₹1,50,00,000.00
Upfront Subsidy (or 25% of the project cost whichever is lesser)₹75,00,000.00₹37,50,000.00
Loan Component (70% of the project cost)₹2,10,00,000.00₹1,05,00,000.00
Own Contribution ( 5% of the project cost)₹15,00,000.00₹7,50,000.00
  1. Additional support: 
    • Mentoring via acceleration coaching will be done for recipients through PRIME

Summary of the financing plan:

The figure below shows the total financial share between Government of Meghalaya and entrepreneur. The figure below shows various financial components and payees of the total project cost.

Financial Aid Disbursement

Subsidy from the GoM will be transferred to the bank in favour of the entrepreneur within a specified period of receival of request from the bank.

In case the entrepreneurs fail to pay the documents and down payment within a specified time of announcement of the results, the next applicant in the waiting list will be awarded the scheme.

Implementation Agency
  1. Government of Meghalaya has identified MBMA as the implementation agencies for the scheme.
  2. Coordinating Officers: PRIME Meghalaya


Entrepreneurs will be evaluated through a three-step process.

Initial Screening and shortlisting
  1. The submitted proposal will undergo an initial screening of the submitted application to determine if the application align with the objectives and scope of the project. This screening will assess whether the proposed project addresses the stated needs and requirements.
  2. ‘Screening Committee’ will be consisted of Head of the Committee: PH, PRIME

Other members:

  • One representative from the partner bank(s)
  • To be decided
Proposal submission, presentation and personal interview

The shortlisted applicants will have to submit a proposal

SoftcopyPdf to
HardcopyPRIME Startup Hub Meghalaya, JN Stadium Complex, Polo
  1. The proposal shall include
    • detailed business plan 
    • financial projections and 
    • evidence of financial sustainability.
  1. Incomplete or ineligible proposals, not adhering to the guidelines outlined below, will be immediately disqualified, and eliminated from the challenge (e.g., not a citizen of the state, not adhering to prescribed proposal structure).
  2. Shortlisted applicants will be required to present their proposal before an Evaluation Committee. During the presentation, applicants will need to demonstrate the financial viability of their project. 
  3. The applicants will be invited at a specified date/time to pitch in front of the committee. The entrepreneur may pitch for 15 minutes. The committee may request for clarifications after the presentation.
  4. Evaluation Committee’ at State Level will be consisted of

Chairman: ED, MBMA 

Other Members:

To be decided*

Criteria that would be used for evaluation:

  1. Attractiveness & Relevance of Proposed establishment
  2. Ambition regarding social impact that the establishment will have (such as employment, increasing the economic activity in the area etc)
  3. Relevant Experience and scope of the project
  4. Solid business case with credible path to profitability & long-term sustainability
  5. Any other points that support the project
Physical inspection of proposed land

Selected applicants from the second stage of the application process will undergo an inspection of the land and relevant documents submitted with the proposal. 

  • This inspection is to ensure verification the ownership or validity of the lease agreement for the proposed establishment. 
  • It will also assess the suitability and compliance of the land with the project requirements. 
Declaration of the final list of entrepreneurs
  • The best proposal in every district for every category will be selected and will be accepted for the financial support outlined above. 
  • The selection committee may announce multiple entrepreneurs from one district if applicants are found with promising results for the same district.
  • Final list of the entrepreneurs will be available online
  • Usage of Government Funds: To ensure compliance with the intended use of the funds and to encourage proper allocation, the entrepreneur must ensure that the funds provided by the Government cannot be utilized for operational purposes or working capital. Funds are specifically allocated for the purchase of assets in the form of machinery or equipment required for setting up the wellness, cultural and entertainment centres. It is important to note that the funds cannot be used for the purchase of land.
  • Usage of Facilities: In the future if the Government of Meghalaya needs space to promote or conduct events of public significance, the recipients should prioritize allowing the usage of the facilities for these events as a first priority with negotiable rates.
  • Breach of Clauses: If any breach is found in the utilization of funds, such as the misuse of Government funds for operational purposes or other diversions of stated funds, a 16% annual interest charge will be levied on the applicant and may include legal action.
  • Utilization Certificates: Regular submission of bills and receipts in original need to be done to the banks. GST bills where ever possible would be preferred.

Economic Benefit

Illustration to understand the payment terms

Let’s consider an example to understand the various financial components of the project*.

Total Project Cost 3,00,00,000.00
Down payment/Margin Money90,00,000.00
Entrepreneur Contribution15,00,000.00
Government Contribution75,00,000.00
Loan Amount2,10,00,000.00
Term of Loan15
Interest Rate13.4
EMI Repayment3,43,170.17
EMI Support2,08,333.33

Values are subjected to change

Disclaimer:  Annual interest rate may differ at the time of sanction of the loan and prevailing rate of the bank will be applicable.

The tables below show the details of shared costs between GoM and entrepreneur for the project

Down payment:

PayeeDown payment


Projected Revenue 

The following is a projected revenue and profit of two models:

(Swimming Pool + Gym + Running track)

Investment of (3Cr)Revenue 23-24Revenue 24-25Revenue 25-26
Revenue1,20,00,000.001,30,00,000.00 1,50,00,000.00
Net Profit 24,00,000.0027,00,000.0032,00,000.00

In the above example it is assumed that participants would engage in a subscription model to be members of this unit. This would be the main source of revenue for it. Apart from it the unit would also have a café where people would purchase consumable goods. The cost of operations would be with respect to maintenance, labour cost, utility cost etc.

(Football training ground)
Investment of (1.5Cr)Revenue 23-24Revenue 24-25Revenue 25-26
Net Profit8,00,000.00 10,00,000.00 13,00,000.00

In the above example it is assumed that participants would take part in one of two things in the unit, either training or renting the ground for playing matches. Both of which are sources of revenue for the unit. Cost of operations would include utility cost, maintenance cost and labour cost.

Disclaimer:  Note that the above two are just sample projections. Revenues and profits would depend on the location of the unit and the type of facility they can provide.


The Sports and Wellness Scheme is an initiative designed to encourage both registered and unregistered firms to establish modern sporting facilities in a Meghalaya, with the dual objectives of enhancing the well-being and improving the health of the local population. By promoting physical fitness, mental health, and a healthier lifestyle through sports and wellness activities, the scheme aims to benefit the community by providing opportunities for physical exercise, sports participation, and other wellness-related endeavours that contribute to better overall health outcomes.

The scheme is one of the 15 schemes that is under the umbrella of the CM-ELEVATE program..

Planning Department is the nodal department for the scheme with PRIME MBMA being the department that launches the scheme.

Registered entities would be companies such as firms that are registered as Pvt Ltd, LLP, Sole Proprietorship etc 

Firms that are not registered as above.

Individual entrepreneurs must be between 18 and 58 years of age.

There is no application fee.

The deadline for submission is 30 days from the date of opening of the application window.

Chartered Accountants for the purpose of making project reports

Helpline number for the same is shared on the website 

The applications will go through a round of screening by a screening committee, the screen applicants will then have to present before a selection committee which will then decide who will then decide the final list of candidates who would be eligible for the financial support.

The applicant will be informed when the application is rejected.

It is advisable that the applicants read and answer each question carefully and all changes should be made before submitting the application. No changes will be applicable after submission.

The scheme provides a maximum grant support of 1Cr to the top 5 selected applicants and 50 lakhs to the other 15 selected applicants.

The maximum subsidy that an applicant can receive will be 1Cr to the top 5 selected applicants and 50 lakhs to the other 15 selected applicants.

Yes, however the selection of the banks would be from a preselected list of banks.

Maximum period of 15 years

Interest rates may vary depending on the bank you choose for credit support. You should inquire with the selected bank for specific interest rate details.

Yes, however this will vary from bank to bank

25% of the subsidy will be upfront and 10% will be backend support

Virtually and Physically at PRIME

A time period of 18 months

No further financial aid would be provided however support such as mentorship will be given to the concerned person.


Details of the eligibility criteria is in the scheme document

Details of the eligibility criteria is in the scheme document

Documents such as Epic, AADHAR or any other document such as NOCs from the village headman to prove place of residence. PAN Card to check the cibil score.

Planning, Investment Promotion & Sustainable Development Department, Government of Meghalaya, 


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