Who we are
Promotion & Incubation of Market-driven Enterprises
The Government of Meghalaya's comprehensive programme to build an entrepreneurial ecosystem that works for every kind of founder.
Government of Meghalaya
Who we are
The Government of Meghalaya's comprehensive programme to build an entrepreneurial ecosystem that works for every kind of founder.
Our Story
In August 2018, the Government of Meghalaya launched the Meghalaya Startup Policy with one goal: to emerge as one of India's leading Startup Hubs through strategic partnerships, a conducive ecosystem, investment, and policy interventions.
PRIME — the Promotion and Incubation of Market-driven Enterprises programme — is the vehicle for implementing that policy. It provides holistic, systematic support to aspiring entrepreneurs through a network of PRIME Hubs that act as one-stop-shops across the state.
Vision
Make entrepreneurship a preferred career choice through a dynamic, collaborative ecosystem with easy access to credit, technology, skilling, mentoring and high-leverage markets.
Mission
Provide systematic, targeted support to aspiring entrepreneurs through a network of PRIME Hubs — one-stop-shops for every segment of entrepreneur in Meghalaya.
Programme Architecture
Anchors for enterprise promotion set up in all district and block HQs, serving as centres for innovation, knowledge sharing, incubation and skill development.
75 startups are selected and incubated annually — innovation-based and the vanguard of entrepreneurship in Meghalaya.
Structured programmes delivering practical business skills, technical knowledge, and entrepreneurial tools directly to enterprises.
Curated visits to successful enterprises, markets, and innovation hubs to broaden entrepreneur perspectives and unlock new opportunities.
Connecting enterprises to local markets, trade shows, ONDC, and national retail networks to grow revenue and demand.
One-on-one guidance from domain experts, industry veterans, and PRIME mentors across the full entrepreneurial journey.
Access to tools, platforms, and technical solutions that improve productivity, quality, and market reach for enterprises of all sizes.
Interest subvention programs and credit enhancement through First Loan Default Guarantee (FLDG) schemes to improve access to bank finance.
Nurturing entrepreneurial mindsets in schools and colleges to create a culture of enterprise from the ground up.
Our Approach
Skills and mindsets cut across the entire entrepreneurial journey, from aspiring to nano entrepreneur. We work with expert organisations to deliver entrepreneurial training, mentoring, and domain expertise.
Technology is a crucial driver for disseminating knowledge, increasing enterprise productivity and operational efficiencies — from online peer networks to opportunity maps.
We build strong demand-side networks that support entrepreneurs while enabling them to recognise and serve local demand. Geography and sector-specific value chain support is at the core of our model.
Timely, low-cost and adequate financing is essential. We create solutions to de-risk lending, reduce opex of loan servicing, and unlock new approaches to capital access for entrepreneurs.
In partnership with
