From selling juice off his bike in 2021 to running a fully equipped food truck by 2023, Shillong's most inspiring health-focused food brand.
In 2021, Bakyrshan cycled through Shillong's streets selling fresh cold-pressed juice from a modified bicycle. He had no shop, no employees, and a cooler box strapped to the back. What he had was conviction: that Meghalaya's fruits deserved a premium health-food brand.
Two years later, Bakyrshan Health Foods operates a fully equipped food truck, a small production kitchen, and a regular presence at Shillong's weekend markets. Turnover has grown from near-zero to ₹12 lakhs annually.
The transformation came through a PRIME Rural Linkage grant that enabled Bakyrshan to purchase the truck and kitchen equipment. He also completed PRIME's retail readiness training, learning packaging design, food safety standards, and digital marketing basics.
"The truck was the turning point," he says. "People could see that this was a real business. It changed how they thought about what I was selling."
Bakyrshan's products — cold-pressed juices, jackfruit chips, and a line of turmeric-based wellness drinks — are now stocked in three health food stores in Shillong. He is in conversation with a Guwahati distributor.
He has also become an informal mentor: other young entrepreneurs in his neighbourhood come to him for advice on getting started, on navigating PRIME's programmes, on what worked and what did not.
