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From a small kitchen to Meghalaya's favourite bakery — Chisa's story

March 2024 4 min read PRIME Team
From a small kitchen to Meghalaya's favourite bakery — Chisa's story

A self-taught baker from Karkutta, North Garo Hills, who turned passion into a thriving local business — now employing five people and training women in baking.

Chisa never had formal training. Growing up in Karkutta, a quiet village in North Garo Hills, she baked by instinct — learning from her mother, refining through trial and error, and perfecting recipes that tasted distinctly of home.

When PRIME's field officers visited the district in early 2022, Chisa was already selling baked goods from her kitchen — small batches, word-of-mouth orders, no formal setup. What she lacked was capital, structure, and market access.

PRIME enrolled her in the CM Elevate programme. Within three months, she had a certified commercial kitchen, packaging that reflected her brand, and a listing on the ONDC network. Orders came from Tura, then Shillong, then beyond.

"I never imagined people in Shillong would be eating my bread," she told us during a visit last December. "Now I have five women working with me. We bake every morning and we train every afternoon."

Today, Chisa's Bakery is one of the most recognised artisan food brands in the Garo Hills. She supplies hotels, local supermarkets, and takes bulk orders for corporate events. She also runs weekly baking training sessions for other women in her community — a ripple effect PRIME hoped for but could not have predicted.

Her turnover crossed ₹8 lakhs in FY 2023–24. She is planning a second production unit.

Chisa's story is not exceptional because it is dramatic. It is exceptional because it is replicable. Across Meghalaya, hundreds of entrepreneurs like her are proving that structured, well-resourced support transforms potential into enterprise.

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