1st & 2nd September, 2025 – The PRIME Acceleration Program proudly hosted its first-ever
Acceleration Bootcamp at the PRIME Startup Hub Auditorium, Shillong. Six promising
entrepreneurs were selected for this exclusive two-day learning journey designed to help them refine
their business models and prepare for growth.
The sessions were led by Shri Pratap T.P, Co-founder of Qwikcilver & Woohoo Gifting App, who
guided the participants through essential themes such as Market Analysis, Customer Segmentation,
Stakeholder Management, and Product-Market Fit (PMF) & Planning.
Day 1 of the Bootcamp:
Entrepreneurs explored the Iceberg Model of Market Analysis—understanding TAM (Total
Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable
Market). They also deep-dived into market segmentation strategies from both B2C and B2B
perspectives.
Shri Pratap introduced the RICE Framework (Reach, Impact, Confidence, Effort) to help startups
prioritise opportunities smartly.
Day 2:
The second day focused on the significance of achieving Product-Market Fit (PMF)—the stage
where a startup’s product truly resonates with customer needs. Shri Pratap explained how PMF not
only improves customer retention but also fuels organic growth through referrals and word-of-mouth.
The day concluded with a practical session on Stakeholder Management, emphasising clear
communication, building trust, and creating lasting relationships.
This Bootcamp for the first batch of PRIME Acceleration Program beneficiaries, pave the way for
Meghalaya’s startups to become investment-ready, scalable, and growth-driven.
