Marking a significant step in building a strong and self-sustaining entrepreneurial ecosystem, PRIME (Promotion and Incubation of Market-driven Enterprises) Meghalaya hosted ‘PRIME IGNITE 2026’ to celebrate the World Creativity and Innovation Day. Held at the Durbar Hall, Lok Bhavan, Shillong.
The convergence brought together Meghalaya’s entrepreneurs and officials to showcase creativity and launch critical infrastructure to empower the state’s enterprise community.
A key highlight of the event was official launch of the ‘PRIME Annual Booklet’ and recognition of contributors and the editorial team. The publication captures a year of progress, partnerships, and impact across the PRIME ecosystem.
It also recognised the role of youth leaders in driving the State’s economic growth. Cheques and certificates were presented to the winners of the ‘PRIME Student Ambassador Contest’, reinforcing the importance of nurturing the entrepreneurial spirit at the grassroots level. The top prize was awarded to the team of the College of Community Science, while students from Jaintia Eastern College secured the 1st and 2nd runner up positions.
Addressing the assemblage, Dr Mazel Ampareen Lyngdoh, Adviser to the Government of Meghalaya, Planning, Investment Promotion and Sustainable Development, said the State is focused on transforming the entrepreneurial landscape. She remarked, “We don’t look at innovation as a chance thing, but we look at the word ‘ignite,’ which means ideas come from citizens, government merely supports, and government will put in all effort to ensure that your innovativeness is supported from the start of the innovation to the market levels.”
Illustrating the scale of this mission, she highlighted the initiation of 2,847 entrepreneurs in CM ELEVATE, the funding of over 885 entities, and the registration of 1,350 PRIME startups, ensuring entrepreneurs receive the essential market linkages, mentorship, and financial backing required to scale their innovations from localized ideas to globally competitive businesses.
The event also saw the official launch of three key digital initiatives. The PRIME Digital Service Providers Platform (PRIME DSPP) to centralise and enhance service delivery, the Ekanbha Website to empower artisans with disabilities through sustainable e-commerce and the ONG YI delivery App, Upper Shillong’s first online home delivery service. These platforms will provide end-to-end support to entrepreneurs and connect them with essential services.