On November 9, 2023, Shri. Aditya Sen, Program Head at PRIME, led a workshop focused on Menu Engineering for ‘food & drink’ businesses. Since this topic was unfamiliar to entrepreneurs in Meghalaya, Aditya began with an introduction to help them understand its importance. He highlighted the benefits of creating a well-planned menu as a strategic approach to attract customers.
During the workshop, Aditya covered various aspects, including the purpose and characteristics of a menu, the effort required to structure it effectively, methods of differentiation, and tools for measuring success in menu engineering. The entrepreneurs were particularly interested in this fresh perspective on setting up cafes and restaurants, recognizing its potential to be a game-changer for the food and drink industry in the state.
