Virtual Capacity Building for Martin Luther Christian University (MLCU)

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PRIME (Promotion and Incubation of Market-driven Enterprises), a comprehensive programme launched by the Government of Meghalaya, seeks to create and promote an entrepreneurial ecosystem in the state. The PRIME Start-up Hubs are centres for innovation, knowledge sharing, incubation, and skill development.

PRIME, through its numerous initiatives and programs, imparts thorough guidance to budding entrepreneurs, encouraging them to translate their innovative ideas into business, and further, sustaining them in the long-run by actively mentoring them. These interactive knowledge sessions on “From Idea to Execution!” are held exclusively for the students of various colleges and universities of the state. The session imparted knowledge to the students on how to take the next steps and turn pioneering entrepreneurial thoughts into reality.

PRIME conducted two interactive knowledge sessions exclusively for the students of Martin Luther Christian University, Shillong.
Date: 22/01/2021 – 11:00AM to 12:30PM (for UG IV & VI Semester, PG IV Semester) 29/01/2021 – 11:00AM to 12:30PM (for UG I & II Semester, PG I Semester)
Duration: Scheduled: 1.5 hours each scheduled.

The virtual sessions had over 200 attendees and were aimed to guide the young minds with their fleeting entrepreneurial thoughts and turn them into reality.  Flo Oberhofer, the mentor, helped the students to kick off their ideas by upgrading them to a prototype level and enlightening them regarding the next steps. Flo also highlighted that the first crucial step to achieve success in any kind of business is to understand the customer and his problem well. Only then any budding entrepreneur should think about coming up with solutions in form of products and services.

This was done by introducing various Startup methodologies and concepts like:
Problem – Solution Fit
Product – Market Fit
Vision – Founder Fit
Lean Startup Methodology (MVP)
Lean Canvas

Those concepts and methodologies were then linked to specific examples of successful entrepreneurs in Meghalaya as well as outside the state that have taken their idea to an execution and scaleup phase.

After the session the students had ample time to pose their questions to Mr. Flo Oberhofer. They had many remarks and questions related to entrepreneurship and specific business ideas they wanted to pick up. They were also very keen on understanding what are the individual strengths of Meghalaya that one could leverage as a local entrepreneur. The Q&A session had to be significantly extended due to many questions posed by the students. The session concluded with a vote of thanks by Dr. Julian Dhar, Director of Marketing & Development, MLCU.

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